About Goji Social
About Goji Social
At Goji, we believe communication nourishes culture — and culture shapes the world we share.
Named after a fruit rooted in ancient Chinese medicine yet embraced globally, Goji was founded with a vision to fuel ideas, spark conversations, and cultivate communities across borders.
We are a boutique branding and digital marketing agency focused on bilingual (English and Chinese) strategies that help brands share stories, connect with audiences, and make an impact worldwide.
At Goji, we live by four guiding principles:
Grow
We are data-driven at our core. For us, every metric is a doorway to understanding human behaviour, community interactions, and market dynamics.
By diving deep into the patterns behind each number, we uncover insights that inform strategy, fuel creativity, and guide thoughtful, culturally fluent storytelling with precision and purpose.
Glow
As a team led by Millennials and Gen Z, staying ahead of culture is not a task for us — it’s in our DNA.
We live and breathe the evolving currents of social conversation and creative trends, tracking the pulse of both mainstream and Chinese social media — ensuring that your brand’s actions remain grounded, relevant, and meaningful to the audiences that matter.
Grit
We believe that consistency outlasts hype. In a rapidly evolving digital landscape, we approach every project with commitment, adaptability, and a solution-focused mindset.
We embrace challenges with clear focus, delivering strategies that are thoughtful, effective, and culturally attuned.
Grace
Creators at heart, we see Goji as a hub for cross-cultural dialogue, creative exploration, and shared learning.
We craft stories that spark curiosity, amplify voices, and nurture communities across borders — leaving a lasting impact that inspires interaction and collaboration.
-
We are a team of bilingual strategists, creators, and marketers with over a decade of experience supporting brands and organizations to grow. We have seen firsthand how the right message, told the right way, can travel across borders, shape communities, and build lasting value.
-
Goji was founded by Ophelia Wei, a bilingual digital strategist with over a decade of experience in growth marketing. Having worked with leading brands such as Vancouver Whitecaps FC, Sungiven Foods Canada, Broadway Across Canada, and Crimson Education USA — she has designed and executed campaigns reaching 20M+ online, while generating multimillion-dollar revenue through building comprehensive Chinese livestream funnels.
Bridging English and Chinese markets, she partners with media and influencers across North America, helping brands tell authentic, cross-cultural stories that drive measurable impact across key markets.
-
From luxury, fashion, beauty, lifestyle, to education, technology, real estate, non-profits, sports and entertainment — we have helped a variety of Canadian and North American brands craft distinctive voices and achieve measurable results through tailored strategies.
Whether launching into a new market or deepening audience engagement, we leverage cultural nuance as an advantage, ensuring your story is as authentic as it is resonant.